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How We Got Started

Brother and sister Carlo and Alix Franzblau of Tampa, Florida founded Electronic Learning Products, Inc. in January of 2000 with the sincere hope that computer software could teach Carlo to sing……. in tune. The company’s first product, SINGINGCoach,  debuted in 2003 at the Consumer Electronics Show to rave reviews and, in short order, prestigious awards. PC Magazine, The New York Times, The Wall Street Journal and Parade Magazine all weighed in with positive reviews and strong recommendations.

As We Grew...

In 2006 Carlo became aware that struggling readers using the singing software found their reading got better, fast. Respected literacy researchers from the University of South Florida embarked on a remarkable 5 years of rigorous research studies that documented the dramatic benefits of the singing approach for all levels of readers. In 2011 several white papers were published describing the mechanism that made the singing approach so effective. Researchers dubbed the instructional method “Melodic Learning” (also read the Wikipedia article).

Where We Are Now

In 2012 a downloadable version of SINGINGCoach was brought to market and now singers from Quito to Qatar and from Miami to Minneapolis spend their free time tuning up their pipes and singing their hearts out with SINGINGCoach. Electronic Learning Products is dedicated to always making our products better. If you have any suggestions, email us at, and you can be sure Carlo will read your suggestions.

© 2004 - 2016 by | Electronic Learning Products Inc. - All Rights Reserved
U.S. Patents #7,271,329 and #8,294,016

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